Be the community families find first.
On Google, on social, and in the AI answers families now rely on to build their shortlist. With every dollar tied to tours and move-ins.
Most agencies report clicks. Your census runs on move-ins.
Traffic and form fills go up, but no one can tell you which campaign produced a signed lease.
A family inquires at 9 p.m. and hears back two days later. By then, they've toured somewhere else.
When digital underdelivers, placement agencies fill the gap and take a cut of every move-in.
Everything it takes to fill your communities.
Capture families searching "assisted living near me" at the moment they're ready to act.
Reach adult children before they search, and stay in front of them through a months-long decision.
Own the map pack, your Google Business Profile, and the AI answers families now rely on.
Community pages and landing pages built to book tours, not just collect forms.
Tracking from first click to signed lease, connected to the CRM your sales team already uses.
Waitlists, founders' clubs, and deposits for new communities, starting months before opening.
A 90-day plan, then relentless optimization.
We review your campaigns, website, CRM, and tour data to find where leads are leaking.
A 90-day plan built around your occupancy targets, community by community.
Campaigns, landing pages, and tracking go live in weeks, not quarters.
Monthly reporting on tours, move-ins, and cost per move-in, not impressions.
Built for how families actually choose senior living.
The person searching is usually an adult son or daughter, often late at night, often under pressure. The decision takes months, involves the whole family, and ends with your sales team, not a checkout button. Every campaign, page, and follow-up we build is designed for that journey.
We're accountable to the numbers you're accountable to.
Every inquiry that turns into a scheduled visit.
Signed leases, traced back to the campaign that started them.
The number that tells you what your marketing actually costs.
How fast families hear back after they reach out.
Every Harbour Light client gets reporting tied to these four numbers, community by community.
Get your Occupancy Growth Audit.
A complimentary review of how your communities generate, convert, and lose leads.
Get My Free Audit- An AI visibility report: whether ChatGPT, Claude, Perplexity, and Gemini recommend you, and what they say
- A paid search and social performance review
- A website and landing page conversion review
- A local search and online reviews benchmark against nearby competitors
- A lead-response and CRM handoff check
- A prioritized 90-day action plan
Questions operators ask us.
Do you only work with senior living?
Yes. Harbour Light is dedicated exclusively to independent living, assisted living, memory care, and Life Plan communities.
Do you work with single communities or large portfolios?
Both. Strategy and reporting are built at the community level and roll up to the portfolio.
How do you measure success?
Tours, move-ins, and cost per move-in. Clicks and impressions are inputs, not results.
Will this work with our CRM?
We connect lead tracking to the senior living CRMs your sales team already uses, so every lead is traceable from first click to signed lease.
Let's talk about your census.
A 30-minute call with a senior living strategist. Bring your occupancy goals, and we'll show you where the move-ins are hiding.
